Connected TV is increasingly becoming the preferred platform for marketers to target the growing number of cord-cutters and streamers who have opted out of traditional television subscriptions. Connected TV offers brands a unique opportunity to reach a larger, more engaged audience with their advertising campaigns than is available when you advertise on Netflix. Let’s take a closer look at why Connected TV might be a better option for your business.
Connected TV gives marketers access to an expansive trove of data from streaming services such as Roku, Apple TV, DISH, Amazon Firestick, Hulu and others, going beyond just one channel like Netflix. This data can be used to create laser-focused ad campaigns that target specific audiences based on their viewing habits, location and other factors. With this level of targeting, you can ensure that your ads are reaching the right people.
When it comes to audience reach and engagement, Connected TV has the advantage over Netflix, as it can reach potential customers where they’re already. According to research by comScore, Connected TV viewers spend an average of seven hours per week watching streaming content—that’s nearly two hours more than what Netflix viewers spend each week watching content. This makes Connected TV an ideal platform for brands looking to engage potential customers in meaningful ways and generate real results from their marketing efforts.
Connected TV is also a far more cost-effective way for businesses to advertise than Netflix. While the cost per thousand impressions for ad placements on Netflix can be $50 or higher depending on the type of content, Connected TV’s CPM can be as low as $36 per thousand impressions—making them much more affordable for smaller companies with tight budgets. Additionally, because Connected TV allows for granular targeting capabilities, you can get maximum bang out of your ad spend without breaking the bank.
Connected TV has emerged as one of the most effective ways for businesses and brands to reach cord-cutters and streamers with their messages. With its robust targeting capabilities, larger audience reach, and greater targeting capabilities than Netflix advertising and cost efficiency advantages over traditional television advertising methods, now is the perfect time to consider utilizing Connected TV.
