Social media marketing is perhaps one of the most misunderstood marketing options in the world today. Many people assume that real estate social marketing media campaigns are really self-generating and just putting out a few posts or tweets or having an interesting Facebook page is all that is needed.
The truth is that highly successful or even moderately successful real estate social marketing media campaigns don’t just happen. They are, in fact, very carefully and strategically planned to both bring in new followers as well as keep interest levels high in their existing followers, fans and clients.
Use Keywords
By understanding what people are using to find you on your real estate social marketing media sites you can incorporate those words into your posts, blogs, links, tweets and so on. These keywords could include things like “top realtor in Denver” or “buying a house in Dallas”.
Remember that having followers is one thing, but they have to be followers, or fans, that are actually going to do business with you now or in the future. By using keywords that clearly identify the geographic location you work in you get the right type of exposure.
Get People Talking On Real Estate Social Marketing Media
Just being on social media isn’t enough, nor is putting on a new listing every day for those interested to take a look at and even forward. You want to get a buzz going with your real estate social marketing media. You also want to avoid highly controversial topics that may have a negative impact on your personal image or that of your brand.
This can start with talking to your audience in a very personal way. Share tips and ideas and ask for people’s opinions. Every post shouldn’t be to sell, they should also be about real estate trends, creative ideas or even survey types of questions that are designed to keep people engaged and interested.
Real estate social marketing media campaigns give you the chance to become a trusted name and a person that people feel comfortable with in asking questions and seeking professional help. From here the road to converting those individuals into clients is much less challenging, which is what these programs are all about at the end of the day.
