Getting online and getting social with customers and potential customers might not seem like a sound business practice, but in today’s world not using social media tools just isn’t wise. With millions of people flocking to sites like Facebook, Twitter and LinkedIn daily, companies that want to get ahead and stay that way use these tools to engage customers. This is where social media marketing in MN can really help.
How Does it Work?
Social media marketing in MN doesn’t involve creating pages to present hard-sell tactics. Instead, companies that use social media wisely do so by building an audience they can actually engage with. Using carefully planned inbound marketing tactics, social media marketers put a softer face and voice on a company. Rather than simply announce sales or new product launches, this type of marketing involves actually striking out to build relationships with customers by sharing interesting news, industry-related bits of information and overall good will. While some direct sales measures might take place on social media pages, the main gist is to connect with customers on a more social level.
When it is properly presented, social media marketing can benefit a company and its bottom line by:
- Helping a company gain a following – Social media pages provide a place for companies to create communities around their products and services. This sense of community can build brand loyalty and help grow sales courtesy of the inherent word of mouth advertising that goes along with social platforms.
- Creating a connection with customers – People prefer buying products from companies they can connect with. By putting a more human voice on a company and its products, social media marketers create this connection.
- Providing a great vehicle for sharing important news and promotions – While it’s not a good idea to use social media channels only for pushing out product launches, sales and other promotions, occasional forays into this area can be extremely beneficial. Some companies, for example, offer their social media followers access to exclusive sales. This rewards loyal followers and keeps them coming back for more.
Social media marketing in MN is different from other forms of advertising. It’s the differences, however, that often make it so effective. When it’s well done, this form of marketing can grow audiences while fostering relationships.
