When you’re in the process of finding a web design and development company in Washington, you’re going to see hundreds of options. It can be extremely difficult to decide on a developer, especially if you’re in a rush to get a project completed, or are on a tight budget. How can you know just how capable a developer is before you begin working with them? Can they complete your project on time, with the features you need? Can they do this without bugs that slow down the site or cause it to crash? These are very real concerns. A great web design and development company will ask great questions that can help them understand how to build your website.
Can You Describe Your Target Audience?
A great web developer will want to understand who you expect to be visiting your site. This question can greatly influence the aesthetic design, messaging, and navigation. Without this information, your site could fall flat with the people in your target audience, which could lead to high bounce rates and low conversions.
What Is Your Unique Selling Proposition?
A thorough web design and development company will want to understand as much about your business as possible. Understanding what makes you unique in the market is a key to a successful website. Obviously, there are hundreds of millions of websites available to your customers, but they only choose a few to visit frequently because those sites offer something that’s uniquely important to them. What do you offer that’s unique and important to your target audience? Are your prices better than your competitors? Do you provide services more quickly? Whatever positions you’d like to take, your developer should be able to find a way to make that feature of your business shine through in your messaging and overall design.
Can You Give Me Examples of Other Websites You Like?
If you haven’t spent time developing websites before, you may have a difficult time picking out exactly what you like about other websites you’ve seen. A great developer will dig into this and take a look at other sites you enjoy browsing and help you pinpoint exactly which features of those sites appeal to you. From there, they can make suggestions on how to go about implementing those features on your website.
What Would You Like Visitors to Your Site to Do?
You likely have very specific goals in mind for your website. You may want to generate a certain number of sales per month, you may be interested only in capturing e-mail addresses, or you might want your content to be shared. Depending on what you want, the designer will need to work to focus the attention of the visitor to get them to complete actions that align with your goals. If the designer doesn’t ask what you want, your conversion rate will not be as high as it can be.
When seeking out a developer, you should look for one that does their best to understand the answers to these questions. They should work with you to make sure that your site does everything it can to accomplish the goals you have set forth. Finding the right developer can be the difference between online success and failure.
If you haven’t spent time developing websites before, you may have a difficult time picking out exactly what you like about other websites. We will help you to pinpoint exactly which features of those sites appeal to you.
