If you are planning to host a special event sometime in the near future, you may have been considering a banner printing to display on the walls, ceiling, fence booth or tent. You have probably already discovered that while there are a number of applications for these banners, the size options are seemingly endless. While you are not likely to be in the market for a record size banner to cover a European soccer stadium, choosing the right size banner for your event can be a daunting task.
Know Your Message
If you are planning to have a lengthy headline, a number of graphics and your event or company logo, you are going to need a considerably large banner. Keep in mind that trying to cram a large variety of elements on a smaller banner will hamper readability and result in an unappealing design.
Know Your Design
A smaller banner printing is not going to properly highlight a more intricate design, complex logos or busy photographs. This can be rather disappointing to discover that an otherwise attractive design has lost all impact when it is downsized onto a small banner.
One option that you may want to take into consideration is to use several different banners as opposed to just the one. Each individual banner will look clean and concise, while as a whole the banners enhance the overall impact of your marketing message.
Know Your Space
If you are hosting your event in a large space outdoors or in an arena of considerable size, it is best to choose a larger banner printing. A banner that is too small will easily be dwarfed in such an environment. It will not attract the eyes of those in attendance the way a larger banner will.
However, if you are hosting the event in a smaller venue, a big banner is going to look awfully out of place. In addition, without adequate space a large banner can be rather difficult to install properly. If this is the case, then you will need to consider a banner stand with a smaller display.
Finally, if you are taking part in a large event with several different competitors, you are going to want your banner to bring visitors in your direction. However, there are some instances where you can get your message across with a smaller banner printing in Chicago.
