Conventional blog posts and email newsletters certainly have their place, but some online advertising agencies are finding that SMS marketing is perhaps the most effective way to reach certain types of customers. That’s because these services have focused on situations where someone might need a text message to stay ahead of the game when it comes to what they’re ordering. SMS marketing campaigns tend to work best for drop shippers and other types of businesses where customers need to know where their goods are at any given time.
As a result, countless SMS marketing campaigns originally started as a way to provide text updates regarding the location and shipping details of things people ordered. Eventually, these evolved into a way to provide customers with information about new types of deals and discounts that they could receive if they signed up for certain offers. Small business owners then got the idea that they could replace most of their newsletter messages with nothing more than simple SMS texts.
Most people aren’t going to want to completely give up on email marketing, but the fact that there are those saying this kind of thing helps to illustrate how effective this kind of promotion is. Cellular users tend to carry their wireless handsets with them everywhere they go, which means that they’re always ready to be reached at any given time. Marketing experts who know how to leverage this without becoming an annoyance stand a good chance of helping small businesses dramatically increase their overall sales figures.
