Are you a business owner in Jacksonville, FL? Are you feeling a bit overwhelmed by all that is asked of you when it comes to marketing? If so, you are not alone. In fact, many business owners find themselves spending enormous amounts of time each day or week attempting to engage in some form of digital marketing in Jacksonville, FL. Many reach a point where they feel they can no longer do what they initially started their business for, but instead, they focus far more time, energy, and resources on marketing.
If this sounds familiar, there is a lot of good news. The first piece of good news is that there are plenty of simple things you can do to make the most of the time spent on digital marketing in Jacksonville, FL. The other piece of good news is that there are resources available to help you with the proverbial heavy lifting of your marketing efforts. Let’s first look at the simpler steps and then delve into those more helpful resources.
Steps to Take for Effective Digital Marketing in Jacksonville, FL
Chances are, around 80% of the clients who come to you (whether online or by walking through your door) found you via a Google search. It doesn’t matter if the total number of clients is ten or 10,000 – Google is the king of search. That means one of the initial steps to take is to ensure you have the strongest possible SEO.
Naturally, SEO is not as easy as many people want to make it seem. It’s not just about well-selected keywords on your website and great content. It involves everything from properly designing the website, to filling all the headlines, copy, tags, and even URLs with effective keywords, developing backlinking strategies, doing high-quality social media work, and more.
So, how can you start to enjoy premium SEO? Begin a blog and establish a consistent schedule for writing and releasing content. This could be a basic written blog, a video blog, a series of articles or white papers, a podcast, or infographics. The point is to create quality content based on good keyword research. Ensure it’s shareable and make sure to analyze the performance of the blogs. Did they increase traffic? Generate new leads or clients? Improve your position in SERPs?
If so, you’ve started to enhance your online marketing. However, this alone won’t yield optimal results. If you want the very best outcomes for your digital marketing in Jacksonville, FL, consider consulting with experts. Integrated Webworks offers comprehensive services for businesses in the Jacksonville, FL area, including SEO, social media management, website design, and more. Contact Integrated Webworks for more information.
