As an attorney, you understand the importance of marketing your law firm in order to attract new clients. Search engine optimization (SEO) is a powerful marketing tool that can help you achieve this goal. Here are 8 things you need to know about law firm SEO:
1. SEO is Not a One-Time Effort
In order to achieve and maintain good rankings in the search engines, you need to continually invest in SEO. This means regularly creating new content, adding new keywords, and keeping your website up-to-date.
2. Rankings Can Fluctuate
Your position in the search engine results pages (SERPs) can fluctuate from day to day, depending on a variety of factors such as changes in the algorithms used by the search engines.
3. Targeted Traffic is More Important than High Rankings
It’s more important to have targeted traffic (visitors who are interested in what you offer) than to rank highly for general keywords.
4. Quality Content is Essential
Search engines favor websites with high-quality, relevant content. This means your website needs to offer valuable information that is interesting and useful to your target audience.
5. Keywords are Still Important
Keywords are still an important part of SEO, but they need to be used in a way that is natural and not forced. Stuffing your content with keywords will not only turn off your visitors, but it will also result in lower rankings.
6. Links are Important
Inbound links (links from other websites to yours) are an important ranking factor for SEO. Focus on building high-quality links from relevant websites.
7. Social Media Matters
Social media is increasingly important for SEO. Make sure to post interesting and shareable content on your social media accounts, and include links back to your website.
8. Hire an SEO Expert
If you don’t have the time or expertise to invest in SEO yourself, consider hiring an experienced SEO consultant agency.
By following these tips, you can improve your law firm’s SEO and attract more clients.
