3 Tips for Thinking Big and Smart at the Printer in Santa Ana

by | Nov 3, 2014 | Digital Printing

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The physical marketing industry is still very much alive and well, and many brands continue to commit to some really great printer in Santa Ana area options. Some of these are a little more outside the box than what many companies commit to, and fortunately the below creative ideas take physical print marketing up a notch.

Client Specific Cards: A follow through campaign is extremely important in reminding potential and exiting clients that the brand exists, that it is a viable option, and that it is friendly and transparent. It is not unheard of for a customer to not have acted on a service until they have been reminded five to seven times. Now a client specific card is something that is individualized for them. It is mailed for their birthday or anniversary. It is smart to get this information discreetly and when talking to a customer outside the sale.

Document this data and channel it through a printing company for the end of the year. The company will organize the content and send it so it can be filed and subsequently mailed out. What better way to show a client care and interest by literally mailing them something specially timed for them?
Flyer Mailers: A flyer is potentially the most simplistic approach to Printer in Santa Ana marketing. But it is how they are implemented that makes them effective. One idea is to integrate them with other mailers and flyers in a sort of package offering. For example, what happens when someone moves to a new location? They often get a package of adverts from cable companies to moving companies to utility companies. They cater to the market of people that are in need of moving related services. The same logic can be applied to any industry. Figure out what the brand is providing and team up with other firms targeting the same market.

These physical marketing methods will best the majority of the competition in a number of ways. Innovation is the key to growth. Use outside resources and print smart and not just with a vague budget and some semblance of a goal.
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